Introductory Offers | Promotional Offers | Offer Codes | |
---|---|---|---|
Primary Use | Acquiring new subscribers | Retaining and winning back subscribers | Acquiring, retaining, and winning back subscribers |
Customer Eligibility | New subscribers within the app | Existing or previous subscribers within the app. Customers who have not subscribed within the app cannot complete this type of offer. | New, existing, or previous subscribers |
Distribution and Redemption | Distributed and redeemed within the app or on the App Store via promoted in-app purchase | Distributed and redeemed within the app | Distributed through any digital or offline methods. Redeemed in the App Store or within the app. |
Redemption Limits | A customer can redeem one introductory offer per subscription group | You determine how many offers a customer can redeem | A customer can redeem one code per active offer |
Offer Limits | One offer per subscription, per territory | 10 active offers per subscription | 10 active offers per subscription. You can create a maximum of 150,000 codes per app per quarter. |
Offer Configuration | You select timing, territories, pricing and duration in App Store Connect | You decide business logic, select price and duration in App Store Connect, and use StoreKit APIs to present offers to eligible users | You select customer eligibility rules, timing, territories, pricing, duration and number of codes in App Store Connect |
Compatibility | iOS 10,iPadOS 10,macOS 10.12.6,tvOS 10 and later | iOS 12.2,iPadOS 12.2,macOS 10.14.4,tvOS 12.2 and later | iOS 14 and iPadOS 14 and later |